How To Grow Your Photography Service  



Learning photography and making a living from it is already complicated. But when we add in the sale of these photographic services, the equation gets even more complex. Unfortunately, not all photographers are entrepreneurs or are born with a natural gift for sales.

Whoever wants to create a photography business needs to develop this skill. Otherwise, you will not have customers and, consequently, a salary at the end of the month.

For those just starting out, however, things get even more challenging. In addition to not knowing how to sell or do marketing, you also lack the money to spend in the beginning. This financial difficulty, which every beginner will face, prevents one from hiring a consultant or an agency. Therefore, it is advisable to do things with your own hands and save as much as possible.

So how do you sell low-cost photography services and grow your business?

In this article, we include some tips to publicize your work as a photographer through little to no investments. Learn how to attract new customers with no experience and money right now.

Create content

A photographer’s job requires being creative, so we need to show that creativity to clients. The best way to do this is to generate content for your potential customers and show them how you can help them.

A wedding photographer, for example, can put together some tips for the big day on his blog. Or maybe, he or she can make a video surrounding ways to absolve the doubts of their customers on the important date. Another alternative would be a guide to buffets and other similar services. There are plenty of ideas!

Keep in mind that you don’t need to talk specifically about photography and the camera. Your content should address interesting topics for your audience and not just for you.

The more answers you offer, the closer you are to attracting new customers and selling your photography services.

Be proactive

No content ideas to post? How about showing some behind the scenes of a working day and gaining free partnerships or disclosures?

As a wedding photographer, take some photos before the party, the preparations for the event, the decorations, cake and etc. Show behind-the-scenes footage of the party and photograph service providers as well.

In addition to feeding your content channels, you end up publicizing potential partners and they can give back. Don’t forget to tag companies and professionals when posting photos on social media. With that, you tend to increase the audience for your photos.

In addition, if a photo of the buffet looks very good, the owner of the restaurant may want to buy it or hire your services at other parties. Being proactive is the best way to foster new business and sell photography services.

Furthermore, if you post frequent images of marriage, people will start to see you as the authority on the subject. Some may know your work through your photos and be interested in hiring you.


As a last option, showing what goes on behind the scenes of your work helps photographers who are new to the field. They may recommend you in providing photography services or want to hire you as a teacher. Either way, it’s a great chance to advertise your photography services and earn more.

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