5 Reasons Why Small Businesses Should Prioritise SEO
SEO entails a lot of different things for your small business’s website. The thousands of conflicting opinions out there might have left you reeling when it comes to keywords, backlinks, and rankings. However, despite it being a complex thing to master, SEO is vitally important to your digital marketing. In fact, it’s one of the pillars of finding, and converting customers. If you’ve been avoiding optimising your business for search engines, there’s no better time than the present to start taking advantage of this opportunity. But, if you need a little more convincing, here are some of the main benefits of SEO for small businesses.
1. Increases Sales
Perhaps the most obvious benefit, but it must be stated, nothing helps you make sales like good SEO. If you’re targeting your ideal customers, the more visits your site gets, the more customers you have the chance to convert. SEO focuses on pushing your site in the search engine rankings, which is the best way to direct organic traffic to your site. Good SEO can’t convert alone, however. You need a great site, high quality content, and strong calls to action, but SEO is definitely the vital first step.
2. Keywords Develop Content Strategies
When you perform keyword research for your industry, you probably won’t be able to fit them all in on your site’s standard pages. This definitely isn’t a bad thing, because you can plan any content you need to use these keywords. This doesn’t just apply to your blog though, keywords in ads, and social media posts are all-important too. A content strategy around keywords also means you’ll be set for posts for a long while, and it’ll be much easier to go in and refresh old keywords later.
3. Improves Branding
Ranking highly on search engines helps with your marketing, but it also helps with your small business’s branding. Seeing your small business’s site on the first page of search engine rankings adds a lot more to your brand than you may think. In general terms, the more people who find your site on search engines, the more visibility your brand gets. To add to this, appearing higher than other sites like your own on search engines, gives your brand authority in your niche. Good SEO literally puts you ahead of, and above your competition.
4. Most Affordable Digital Marketing
Forget paying for social media ad campaigns that don’t give you anything fruitful in return. SEO is a tried and tested method to up visitors to your site, and for the most part, it’s completely free. Of course, you’ll have to get to grips with the ins and outs of SEO on certain search engines. But thankfully, there are countless free sites out there that can give you a run-down, and help you find keywords. You can ensure your small business has great SEO without spending a penny. However, for the best results, you can hire an Dundee SEO agency, whose expertise greatly increase your chances of ranking highly. Even when you do spend money on SEO with an SEO agency, you’ll likely still get more, and longer lasting traction, than you would with ads.
5. Increased Feedback
Finally, the more people that visit your site thanks to SEO, the more feedback you get to improve in the future. SEO is vital to creating a user-friendly experience, and these two things have a very symbiotic relationship. You can make your site smooth and increase sales with feedback and data from increased traffic, and the more people who visit your site and purchase your products, the more trustworthy search engines know your site is. This pushes you up in the rankings, just by tailoring your site to potential customers that you attracted through SEO.